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By Joseph Sugarman

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Advertising secrets and techniques of the Written observe: the last word source on tips on how to Write strong advertisements reproduction from one among America's best Copywriters and Mail Order marketers

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Example text

Step out of thoseassumedconstraints. This conceptalso appliesto coming up with marketingsolutions too. When thinking about a problem or looking for a solution, don't rule anything out.

It didn't take too long before a well-dressedsaleswoman noticed ffie, walked over and asked if I needed assistance. " she asked. "Very nice," I nodded. " At that point the lady said, "Pleasefollow me," as shelifted the painting off the wall and walked towardsthe back of the large gallery. I followed. We entereda large room, carpetedfrom floor to ceiling. In the middle of the room were three very comfortable easy chairs all facing the front of the room where the salesladymounted the painting on the wall.

I reahzethat it may seema little far-fetched to sell a rower tied into an embezzlementstory or a computer using that Forbes article on British underwearhabits. And when blendednicely with your product,it can work to causea readerto readeverybit of your copy. So save those offbeat articles you come acrossthat tweak vour interest and might interest your readers-regardless of how ridiculous or offbeat they may be. Some magazinescreatethe slippery slide by simply starting out their stories with larger type to get you into the copy.

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Advertising Secrets of the Written Word by Joseph Sugarman


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